What is a product specialist?

A product specialist is an expert within a company who focuses on a specific product or product line. They are responsible for understanding the features and benefits of the product, as well as its target market and competition.

Product specialists work closely with the sales and marketing teams to develop strategies for promoting and selling the product. They may also be involved in product development and testing, as well as providing training and support to sales representatives and customers.

In addition, product specialists often serve as the primary point of contact for any questions or issues related to the product. They must stay up-to-date on industry trends, market conditions, and customer feedback to ensure the product remains competitive and meets the needs of its users.

Overall, product specialists play a critical role in driving sales, increasing market share, and maximizing the success of a company's products.